Luxury Tuscany Travel Advisor Master Class
More Than a FAM Trip. An Italy Master Class for Travel Advisors.
An immersive Italy destination education experience for travel advisors.
Spend a week immersed in Tuscany while developing destination expertise, meaningful supplier relationships, professional content, and the confidence to sell Italy more effectively.
Created by Sandy & Phil Ferretti, Americans who have lived full-time in Tuscany since 2018, this unique program goes beyond traditional hotel inspections and introduces advisors to the people, places, and relationships that make Italy one of the world’s most rewarding destinations to sell.
2026 Dates
• November 7–14, 2026
• November 14–21, 2026
2027 Dates
• March 31–April 7, 2027
• November 6–13, 2027
• November 13–20, 2027
Your Home for the Week
Borgo San Vincenzo — Montepulciano, Tuscany
An award-winning luxury boutique hotel located in the heart of Tuscany’s wine country.
What’s Included
• Seven luxury hotel nights
• Daily breakfast, lunch, and dinner
• Wine with hosted meals
• Luxury transportation
• Supplier site visits
• Destination education
• Professional content opportunities
• Direct access to local industry relationships
What Makes This Different?
What Makes This Different?
What Makes This Different?
Traditional FAM Trips:
• Multiple hotel changes
• Rapid site inspections
• Limited supplier interaction
• Surface-level destination knowledge
The Tuscany Master Class:
• Seven nights based in Tuscany
• Meaningful supplier relationships
• Deep destination expertise
• Operational and logistical knowledge
• Content creation opportunities
• Trus
Traditional FAM Trips:
• Multiple hotel changes
• Rapid site inspections
• Limited supplier interaction
• Surface-level destination knowledge
The Tuscany Master Class:
• Seven nights based in Tuscany
• Meaningful supplier relationships
• Deep destination expertise
• Operational and logistical knowledge
• Content creation opportunities
• Trusted local industry connections
• Long-term collaboration opportunities
Experiences May Include
What Makes This Different?
What Makes This Different?
Luxury Hospitality
Boutique hotels, luxury resorts, villas, wellness properties, and hospitality leaders.
Wine & Culinary
Historic wineries, food producers, cooking experiences, wine tastings, and local culinary traditions.
Culture & Lifestyle
Historic towns, local artisans, destination experts, and immersive cultural experiences.
Wellness & Re
Luxury Hospitality
Boutique hotels, luxury resorts, villas, wellness properties, and hospitality leaders.
Wine & Culinary
Historic wineries, food producers, cooking experiences, wine tastings, and local culinary traditions.
Culture & Lifestyle
Historic towns, local artisans, destination experts, and immersive cultural experiences.
Wellness & Relaxation
Spa experiences and wellness-focused hospitality.
Transportation & Logistics
Meet trusted local partners and gain insight into the logistics behind successful Italy travel planning.
Content Creation
Photography opportunities, social media content, storytelling, and destination marketing.